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The group company was established in September 2002 Shandong Lixiang New Material Technology Company Limited was established on May 17, 2018 . The company mainly focuses on the sales and production of various flooring materials as its main business. The company's main business is carpet, plastic flooring and lawn two major segments: 1. carpet production base is mainly distributed in Zhoucun, Zouping two major industrial parks as well as Binzhou counties and districts processing workshop. 2. plastic flooring, wall panels are mainly distributed in Binzhou Industrial Park. 3. handmade gunpowder carpet is mainly located in the Foshan Industrial Park. The total land area of the company is about 260 mu. The company is geographically close to Jinan Airport and Qingdao Port, which is convenient for business travel and cargo shipment.

The main production equipment of the company is imported from Germany, Belgium, Switzerland, Britain, Japan and other foreign countries. At present, the company owns 9 sets of Wilton looms of Germany Shenghao Company, 5 sets of VAN DE WIELE Wilton looms of Belgium, which have a width of 4 meters and 5 meters, and some of them have a color up to 12 colors; 4 sets of British Sellers shearers, 2 sets of Van De Wiele high-speed looms, 6 sets of Axminster low-speed looms and ancillary equipment, and 4 sets of English Shearers, 2 sets of Van De Wiele high-speed looms, and 6 sets of Akminster low-speed looms. Low-speed looms and ancillary equipment, tufting machine 8 sets, Swiss spinning machine, etc., especially from Belgium Van de Wiel, the introduction of two sets of the world's most advanced Wilton 5-meter carpet looms, there are only 5 sets in the country, with intelligence, high efficiency and other characteristics, which greatly improves the quality of the company's products and scientific and technological strength. The company also introduced the printing carpet project. In August 2024, the company also founded the Li Xiang jewelry production base.

The company's business philosophy is: to make our workers and their families' living standards higher and higher, and their families happier and more fulfilled; to make our products more and more low-carbon, more and more environmentally friendly, and more and more use; to make our customers' money more and more transparent, more and more stable; to make our users more and more healthy, more and more money-saving.